AQUATIC NOTEBOOK: USA Swimming Extends Sponsorship With TYR

By Sharon Robb

January 24, 2017—USA Swimming, the sport’s national governing body, has extended its’ sponsorship with TYR through 2020.

The global swimming brand will serve as an official sponsor of USA Swimming for technical products and performance apparel.

“TYR Sport is honored to continue its’ role as a sponsor of USA Swimming,” said CEO Matt DiLorenzo.

“Through our collaborative efforts we are confident that we will continue to advance the sport of swimming well into the future.”

South Florida Aquatic Club, one of the state’s largest and most diverse USA Swimming clubs, signed with TYR in July 2015. SOFLO was among the first teams in Florida to sign.

TYR, a USA manufacturer of recreational and competitive swimwear, caps, goggles, triathlon gear and accessories, is one of the nation’s top companies.

TYR (pronounced tier) is named after a mythical Norse god of warriors and deity among all athletes.

The TYR brand embodies the competitive spirit of sports and is a symbol of courage, law, bravery and victory.

Since 1985, TYR has provided performance swimsuits to elite athletes.

Co-founded by 1972 Olympic medalist Steve Furniss, a USA Swimming co-captain of the 1976 U.S. Olympic team, and swim wear manufacturer Joseph DiLorenzo, TYR has been involved in full-body technical suit research and development for the past four Olympic Games.

TYR is known for its design of the customized iconic red swimsuit worn by the cast of the popular show Baywatch, featuring David Hasselhoff.

TYR is dedicated to redefining the next generation of performance and recreational swimwear and accessories.

TYR offers performance swim apparel for active enthusiasts of all ages from grass roots to masters, and interests.

TYR swim wear collections include performance, triathlon, children’s, men’s shorts and fitness.

The swim wear and accessory colors are vibrant and design is state-of-the-art. The swim wear features hydrosphere technology, speedy dry fabric and supersonic flex bonding.

TYR swim wear is made by swimmers for swimmers which makes its’ five-and-a-half year contract with SOFLO a perfect fit.

SOFLO is one of the best-dressed and well-equipped teams on the pool deck. TYR also sponsors SOFLO’s monthly TYR Swimmer of the Month.

TYR will be present at all top USA Swimming sanctioned events including the Phillips 66 National Championships, Winter National Championships and 2020 U.S. Olympic Trials.

TYR also sponsors the USA Swimming Foundation and has a key role in providing equipment at USA Swimming’s various camps and clinics.

College swimming
Pine Crest alum Brooke Bernstein of Fort Lauderdale was named to the Tufts NESCAC Conference team. The championship meet is Feb. 10-12 at Bowdoin College in Brunswick Maine. The sprint freestyler is a freshman….Adan Diaz of Westlake Prep School and Azura Florida Aquatics verbally committed to Nova Southeastern University…On Saturday morning, University of Florida will host its one and only home dual meet this season against Tennessee. The Gators will also honor their senior class before the meet…Pfeiffer University, latest member of Division III and USA South Conference, has reinstated its women’s swimming program. Amy Prior has been hired as head coach. The team will begin competition this fall.

PowerBar is featuring Olympic gold medalist Ryan Lochte in his new Clean Start campaign. The year-long Clean Start pledge is designed to inspire and motivate everyone to move forward from the past and better themselves in 2017. The brand is introducing the new Clean Whey Bars. Lochte is featured in 60, 30 and 15-second off-beat videos reflecting on his journey and hopes of wiping away the past and starting clean in 2017. Other Team PowerBar members will also share their Clean Start stories on social media. Lochte is awaiting the birth of his first child, a son in October with fiancé Kayla Rae Reid. Lochte, 32, is four months into his 10-month suspension from swimming for his infamous fake robbery scandal during the 2016 Rio Summer Olympics. Lochte expects to move with his family from Charlotte to Los Angeles to train with Conor Dwyer in the near future.

Sharon Robb can be reached at